R.I.P. Mazda RX-8 and Chrysler/Dodge Dakota Truck

Well, I guess for Mazda this paves the way for a new RX-7....

Mazda Motor Corp. has canceled production of its RX-8 rotary engine sports car, citing falling sales and stringent global emissions standards.

Production in Hiroshima, Japan, ended in early July and global sales of the car will conclude later this year.

The RX-8 and the three generations of the RX-7 that preceded it have long been the foundation the brand's fun-to-drive aura. The car's high-revving 1.3-liter, twin-rotor rotary engine produces 232 hp at 8,500 rpm--a big punch in a relatively small package.

But Mazda sold just 1,134 RX-8s last year, a 49 percent decline from 2009. Sales through July this year were down another 21 percent.

The RX-8, which has a base price of $27,590, including shipping, peaked at 23,690 sales in 2004. But the first-generation RX-7 surpassed 50,000 units throughout the early 1980s.

Mazda's U.S. dealers had 300 units in stock as of Aug. 1 for a 118-day supply, according to the Automotive News Data Center.

Mazda pulled the RX-8 from the European market last year after the car failed to meet local emissions standards. Without volume from Europe, Mazda couldn't justify selling the RX-8, a Mazda source said.

Exporting vehicles from Japan also has become more difficult. The yen's rise vs. the dollar was a major reason why Mazda's North American operating losses from April through June grew nearly threefold to ¥7.9 billion, or about $97.6 million, from the same quarter last year.

This isn't the first time that Mazda has dropped its rotary engine sports car from the U.S. lineup. The RX-7 was pulled after the 1995 model year. A rotary-powered car didn't return to American showrooms until the 2003 introduction of the RX-8.

And the RX-8's demise may not be the end of the rotary engine at Mazda. A source says engineers in Hiroshima are still working on the next generation, 1.6-liter rotary engine, code-named 16X, that is said to have lower emissions, better fuel economy and more power.

When unveiled at the 2007 Tokyo Motor Show, the 16X had an enlarged elliptical shape for the combustion chamber and an enlarged eccentric center stroke in the rotor. Mazda also planned direct-injection fuel delivery in a rotary engine for the first time.

But the 16X project has been on the back burner since the financial crisis. The company chose to focus its r&d resources on its fuel-saving SkyActiv technologies that debut later this year.

Still, Jim O'Sullivan, CEO of Mazda North American Operations, said "the rotary is alive and well within Mazda." While declining to comment on the progress of the 16X, O'Sullivan said: "We are studying what's the best way to come back to the market with the rotary."

Source;

http://www.autoweek.com/article/20110822/CARNEWS/110829973#ixzz1VmqVilzV

********************************************************

It’s the end of the line for production of the Ram Dakota, The Detroit News is reporting. The neglected and forgotten Dakota has long been an afterthought to the Ram 1500, the bread and butter of the Ram line.

The Warren Truck Plant where the Dakota is built also builds the Ram 1500. So far 39 temporary workers have been let go due to the end of Dakota production. The UAW expects the number could reach 150 or more.

As we reported last year, Chrysler has been mulling over the Dakotas replacement for some time now. The consensus seems to be that the slow-selling Dakota will eventually be replaced by a unibody compact pickup truck, aimed more at customers who buy trucks for their looks, not their utility. Think Dodge M-80 concept, or Rampage concept, as the Dakota’s replacement will be more show than go when it debuts within the next few years.

No decision has yet been made about where to build the Dakota’s replacement.

Source;

http://rumors.automobilemag.com/chrysler-ends-dakota-pickup-production-70167.html

R.I.P. Mazda RX-8 and Chrysler/Dodge Dakota Truck

Well, I guess for Mazda this paves the way for a new RX-7....

Mazda Motor Corp. has canceled production of its RX-8 rotary engine sports car, citing falling sales and stringent global emissions standards.

Production in Hiroshima, Japan, ended in early July and global sales of the car will conclude later this year.

The RX-8 and the three generations of the RX-7 that preceded it have long been the foundation the brand's fun-to-drive aura. The car's high-revving 1.3-liter, twin-rotor rotary engine produces 232 hp at 8,500 rpm--a big punch in a relatively small package.

But Mazda sold just 1,134 RX-8s last year, a 49 percent decline from 2009. Sales through July this year were down another 21 percent.

The RX-8, which has a base price of $27,590, including shipping, peaked at 23,690 sales in 2004. But the first-generation RX-7 surpassed 50,000 units throughout the early 1980s.

Mazda's U.S. dealers had 300 units in stock as of Aug. 1 for a 118-day supply, according to the Automotive News Data Center.

Mazda pulled the RX-8 from the European market last year after the car failed to meet local emissions standards. Without volume from Europe, Mazda couldn't justify selling the RX-8, a Mazda source said.

Exporting vehicles from Japan also has become more difficult. The yen's rise vs. the dollar was a major reason why Mazda's North American operating losses from April through June grew nearly threefold to ¥7.9 billion, or about $97.6 million, from the same quarter last year.

This isn't the first time that Mazda has dropped its rotary engine sports car from the U.S. lineup. The RX-7 was pulled after the 1995 model year. A rotary-powered car didn't return to American showrooms until the 2003 introduction of the RX-8.

And the RX-8's demise may not be the end of the rotary engine at Mazda. A source says engineers in Hiroshima are still working on the next generation, 1.6-liter rotary engine, code-named 16X, that is said to have lower emissions, better fuel economy and more power.

When unveiled at the 2007 Tokyo Motor Show, the 16X had an enlarged elliptical shape for the combustion chamber and an enlarged eccentric center stroke in the rotor. Mazda also planned direct-injection fuel delivery in a rotary engine for the first time.

But the 16X project has been on the back burner since the financial crisis. The company chose to focus its r&d resources on its fuel-saving SkyActiv technologies that debut later this year.

Still, Jim O'Sullivan, CEO of Mazda North American Operations, said "the rotary is alive and well within Mazda." While declining to comment on the progress of the 16X, O'Sullivan said: "We are studying what's the best way to come back to the market with the rotary."

Source;

http://www.autoweek.com/article/20110822/CARNEWS/110829973#ixzz1VmqVilzV

********************************************************

It’s the end of the line for production of the Ram Dakota, The Detroit News is reporting. The neglected and forgotten Dakota has long been an afterthought to the Ram 1500, the bread and butter of the Ram line.

The Warren Truck Plant where the Dakota is built also builds the Ram 1500. So far 39 temporary workers have been let go due to the end of Dakota production. The UAW expects the number could reach 150 or more.

As we reported last year, Chrysler has been mulling over the Dakotas replacement for some time now. The consensus seems to be that the slow-selling Dakota will eventually be replaced by a unibody compact pickup truck, aimed more at customers who buy trucks for their looks, not their utility. Think Dodge M-80 concept, or Rampage concept, as the Dakota’s replacement will be more show than go when it debuts within the next few years.

No decision has yet been made about where to build the Dakota’s replacement.

Source;

http://rumors.automobilemag.com/chrysler-ends-dakota-pickup-production-70167.html

Mazda to leave Flat Rock plant it shares with Ford

Detroit News staff and wires
Mazda Motor Corp. will pull out of its manufacturing venture with Ford Motor Co. and stop making cars in Michigan, a Japanese newspaper reported Friday.

Ford and Mazda both declined to comment on the report.

But Mazda has been studying whether to keep making autos at the Flat Rock plant, and senior executives have said they expect to make a decision this year.

Mazda and Ford operate the AutoAlliance International plant as a 50-50 partnership. But the plant was running at less than half of its capacity last year, as its 1,700 workers produced just 36,000 Mazda6 cars and 78,000 Ford Mustangs on a single shift.

Citing unidentified company sources, the Nikkei business daily said Mazda was considering selling its stake to Ford as part of a restructuring of its global production operations.

Mazda would ship cars to the United States from Japan and from Mexico starting around 2013, according to the Nikkei.

The Japanese automaker said in a statement Friday that it had "nothing to announce at this time.

"Today's news report … is not based on information released by Mazda. We do not comment on speculation."

Several analysts expect Mazda to announce a decision soon.

"Mazda has signaled for months that it may be ending its U.S. manufacturing presence at the Flat Rock assembly plant, and although the company still hasn't confirmed the action, it seems circumstances are pointing in that direction," said Bill Visnic, senior analyst at online research firm Edmunds.com.

"Sales in the United States for the redesigned Mazda6 built at Flat Rock are running at about one-third of expectations," he said.

This year, Mazda has sold 103,072 vehicles in America, up 5.7 percent. But sales of Mazda6 cars, battling in the cutthroat midsize sedan segment, are down 8.9 percent at 13,604.

Ford has maintained employment at Flat Rock by increasing output of its vehicles at the plant, the Nikkei said.

But the ties binding the companies have loosened. Ford, once Mazda's controlling shareholder with a 33.4 percent stake, has reduced its holding to 3.5 percent.

In the meantime, Mazda is struggling financially. In the fiscal year ended March 31, its losses widened to 60 billion yen, or $742 million, from 6.5 billion yen, or $76 million, in the previous year.

The Hiroshima-based automaker attributed the deterioration in its results to lackluster sales in Japan, the initial impact of the massive March 11 earthquake and tsunami, and the strength of the yen. Mazda exports around 80 percent of the vehicles it makes in Japan.

Source;
http://www.detnews.com/article/20110604/AUTO01/106040319/1148/AUTO01/Report--Mazda-to-leave-Flat-Rock-plant-it-shares-with-Ford

Mazda to leave Flat Rock plant it shares with Ford

Detroit News staff and wires
Mazda Motor Corp. will pull out of its manufacturing venture with Ford Motor Co. and stop making cars in Michigan, a Japanese newspaper reported Friday.

Ford and Mazda both declined to comment on the report.

But Mazda has been studying whether to keep making autos at the Flat Rock plant, and senior executives have said they expect to make a decision this year.

Mazda and Ford operate the AutoAlliance International plant as a 50-50 partnership. But the plant was running at less than half of its capacity last year, as its 1,700 workers produced just 36,000 Mazda6 cars and 78,000 Ford Mustangs on a single shift.

Citing unidentified company sources, the Nikkei business daily said Mazda was considering selling its stake to Ford as part of a restructuring of its global production operations.

Mazda would ship cars to the United States from Japan and from Mexico starting around 2013, according to the Nikkei.

The Japanese automaker said in a statement Friday that it had "nothing to announce at this time.

"Today's news report … is not based on information released by Mazda. We do not comment on speculation."

Several analysts expect Mazda to announce a decision soon.

"Mazda has signaled for months that it may be ending its U.S. manufacturing presence at the Flat Rock assembly plant, and although the company still hasn't confirmed the action, it seems circumstances are pointing in that direction," said Bill Visnic, senior analyst at online research firm Edmunds.com.

"Sales in the United States for the redesigned Mazda6 built at Flat Rock are running at about one-third of expectations," he said.

This year, Mazda has sold 103,072 vehicles in America, up 5.7 percent. But sales of Mazda6 cars, battling in the cutthroat midsize sedan segment, are down 8.9 percent at 13,604.

Ford has maintained employment at Flat Rock by increasing output of its vehicles at the plant, the Nikkei said.

But the ties binding the companies have loosened. Ford, once Mazda's controlling shareholder with a 33.4 percent stake, has reduced its holding to 3.5 percent.

In the meantime, Mazda is struggling financially. In the fiscal year ended March 31, its losses widened to 60 billion yen, or $742 million, from 6.5 billion yen, or $76 million, in the previous year.

The Hiroshima-based automaker attributed the deterioration in its results to lackluster sales in Japan, the initial impact of the massive March 11 earthquake and tsunami, and the strength of the yen. Mazda exports around 80 percent of the vehicles it makes in Japan.

Source;
http://www.detnews.com/article/20110604/AUTO01/106040319/1148/AUTO01/Report--Mazda-to-leave-Flat-Rock-plant-it-shares-with-Ford

Carscoop: R.I.P. Mazda6 and Subaru Tribeca?!?

Mazda and Subaru may soon be forced to axe two of their models in the US market, the Mazda6 mid-size vehicle and the Subaru Tribeca SUV, due to low volumes that undermine the efficiency of the U.S. plants that they are built in, according to a newspaper report from Japan’s business daily Nikkan Kogyo. It should be noted though that spokesmen for both companies declined to comment on the report.

Nikkan Kogyo wrote that Mazda is planning to discontinue production of the Mazda6 at the Flat Rock, Michigan plant, which it operates as a joint venture together with Ford Motor Co., as sales missed expectations. When Mazda introduce the latest generation of the mid-size model in 2008, the company expected an annual production of around 100,000 units, but last year, the plant churned out just 45,168 Mazda6s. In April, Mazda6 posted an increase of 7.8 percent but sales reached just 2,734 vehicles.

But being that the mid size segment is an important category, the report says that Mazda is mulling other options including the introduction of another model or build a similar vehicle at a lower cost factory in Mexico.

As for the Tribeca, which has been in production since 2005 at Subaru’s Indiana plant, the Japanese newspaper said the company has stopped the development of a new version and plans to use the increased capacity to build the better selling Outback and Legacy. This year through April, Subaru sold just 910 examples of the SUV model.

Source;
http://carscoop.blogspot.com/2011/05/mazda6-and-subaru-tribeca-to-be-axed.html

Carscoop: R.I.P. Mazda6 and Subaru Tribeca?!?

Mazda and Subaru may soon be forced to axe two of their models in the US market, the Mazda6 mid-size vehicle and the Subaru Tribeca SUV, due to low volumes that undermine the efficiency of the U.S. plants that they are built in, according to a newspaper report from Japan’s business daily Nikkan Kogyo. It should be noted though that spokesmen for both companies declined to comment on the report.

Nikkan Kogyo wrote that Mazda is planning to discontinue production of the Mazda6 at the Flat Rock, Michigan plant, which it operates as a joint venture together with Ford Motor Co., as sales missed expectations. When Mazda introduce the latest generation of the mid-size model in 2008, the company expected an annual production of around 100,000 units, but last year, the plant churned out just 45,168 Mazda6s. In April, Mazda6 posted an increase of 7.8 percent but sales reached just 2,734 vehicles.

But being that the mid size segment is an important category, the report says that Mazda is mulling other options including the introduction of another model or build a similar vehicle at a lower cost factory in Mexico.

As for the Tribeca, which has been in production since 2005 at Subaru’s Indiana plant, the Japanese newspaper said the company has stopped the development of a new version and plans to use the increased capacity to build the better selling Outback and Legacy. This year through April, Subaru sold just 910 examples of the SUV model.

Source;
http://carscoop.blogspot.com/2011/05/mazda6-and-subaru-tribeca-to-be-axed.html

Mazda recalls 2009-10 Mazda6 for spider webs causing fuel leaks

Wow, now how did the engineers miss this obvious flaw?!? (sarcasm detected)

David Shepardson / Detroit News Washington Bureau

Mazda Motor Corp. is recalling 52,000 2009-10 Mazda6 vehicles over concerns the fuel tank could crack and leak — because of spider webs.

The highly unusual recall covers vehicles built at the Auto Alliance plant in Flat Rock between April 2008 and February 2010.

Mazda told the National Highway Traffic Safety Administration that "a certain type of spider may weave a web in the evaporative canister vent line."

That could lead to pressure in the emission control system that could stress the fuel tank and lead to a crack.

Mazda said it found a spider web when it reviewed a complaint in October 2009. The company will include a "spring to prohibit spider intrusion" and the computer will be reprogrammed to prevent a build-up of pressure in the emission control system.

Mazda will begin notifying owners March 14.

Source;
http://detnews.com/article/20110303/AUTO01/103030430/1148/Mazda-recalls-2009-10-Mazda6-for-spider-webs-causing-fuel-leaks

Mazda recalls 2009-10 Mazda6 for spider webs causing fuel leaks

Wow, now how did the engineers miss this obvious flaw?!? (sarcasm detected)

David Shepardson / Detroit News Washington Bureau

Mazda Motor Corp. is recalling 52,000 2009-10 Mazda6 vehicles over concerns the fuel tank could crack and leak — because of spider webs.

The highly unusual recall covers vehicles built at the Auto Alliance plant in Flat Rock between April 2008 and February 2010.

Mazda told the National Highway Traffic Safety Administration that "a certain type of spider may weave a web in the evaporative canister vent line."

That could lead to pressure in the emission control system that could stress the fuel tank and lead to a crack.

Mazda said it found a spider web when it reviewed a complaint in October 2009. The company will include a "spring to prohibit spider intrusion" and the computer will be reprogrammed to prevent a build-up of pressure in the emission control system.

Mazda will begin notifying owners March 14.

Source;
http://detnews.com/article/20110303/AUTO01/103030430/1148/Mazda-recalls-2009-10-Mazda6-for-spider-webs-causing-fuel-leaks

Mazda May Exit From U.S. Factory Operated With Ford

By Makiko Kitamura and Yuki Hagiwara - Feb 18, 2011

Mazda Motor Corp. may pull out from a U.S. factory it operates jointly with Ford Motor Co. after production turned unprofitable, Chief Financial Officer Kiyoshi Ozaki said.

The company will announce plans for the factory in Flat Rock, Michigan, by middle of this year, Ozaki told reporters in Tokyo today. Mazda may also consider overhauling the plant or changing the models built there, he said without elaboration.

Mazda, Japan’s second-largest auto exporter, has been hurt by the yen’s sustained rise against the U.S. dollar in recent months. The Hiroshima-based company’s U.S. sales fell 9 percent in January, as increased incentives on Toyota Motor Corp.’s Corolla compact, and demand for Hyundai Motor Co.’s Elantra sapped demand for the Mazda3, Ozaki said.

A decision by Mazda to leave the plant shared with Ford since the 1980s “wouldn’t catch Ford off guard,” said Kim Hill, an economist with the Center for Automotive Research in Ann Arbor, Michigan.

“Unlike several other Ford facilities, Flat Rock hasn’t had a major recent investment in flexibility,” Hill said. “If Mazda were to leave, Ford would probably want to look at putting something off its small-car platform in that facility.”

Marcey Evans, a Ford spokeswoman, declined to comment.

The Michigan plant needs to run at 70 percent of its full 240,000 annual capacity to make a profit, Ozaki said earlier today. Mazda aims to introduce a more fuel-efficient engine to spur demand and increase domestic production to improve economies of scale after slipping into a third-quarter loss.

Mazda will need to adjust U.S. inventory by 5,000 units through the end of March, he said.

Ford’s Stake
Mazda aims to increase domestic production 33 percent to 1.1 million units in the year ending in March 2016, compared with 827,910 units last fiscal year. The ratio of exports will also increase as demand for cars in Japan declines, he said.

Mazda’s Michigan plant produced about 54,000 units last year, Ozaki said.

Ford, the second-largest U.S. automaker, reduced its stake in Mazda to 3.5 percent from 11 percent last year, scaling back an alliance of more than 30 years. The Dearborn, Michigan-based automaker formed an automatic-transmission joint venture with Mazda in 1969 and acquired a 25 percent stake in the Japanese automaker in 1979.

The U.S. carmaker took effective control of the Japanese company in 1996, raising its stake to 33.4 percent. It reduced the stake to 13 percent in November 2008, and a share issue by Mazda in 2009 further shrank the holding to 11 percent.

New Powertrain
Mazda plans to introduce its new “Skyactiv” powertrain system across almost all models by 2015, starting with the domestic, U.S. and Australian markets this year. Earlier this month, the carmaker reported a third-quarter loss, citing the strength of the Japanese currency which reached a 15-year high in November.

The new Demio compact, the first model to use the system, will go on sale in Japan in the first half of 2011 and runs 30 kilometers per liter of gasoline under the Japanese testing system, Mazda said in October. The new car’s fuel-economy rating is the same as the hybrid version of Honda Motor Co.’s Fit and better than the current Demio’s 23 kilometers per liter.

Yen’s Impact
With exports making up 80 percent of Japan production in 2010, Mazda is more vulnerable to the yen’s impact than its domestic rivals. The strong yen against the dollar cut nine- month operating profit by 13.6 billion yen ($163 million), the company said this month.

Mazda posted a net loss of 2.7 billion yen for the three months ended Dec. 31. The company will still meet its full-year profit forecast of 6 billion yen as sales in Japan recover, Ozaki said.

While the strong yen erodes profitability of exports, Mazda needs to increase domestic output to boost economies of scale, the company has said. It aims to increase domestic production 33 percent to 1.1 million units in the year ending in March 2016, compared with 827,910 units last fiscal year, Ozaki said today.

Source;
http://www.bloomberg.com/news/print/2011-02-18/mazda-s-cash-position-won-t-improve-next-fiscal-year-cfo-says.html

Mazda May Exit From U.S. Factory Operated With Ford

By Makiko Kitamura and Yuki Hagiwara - Feb 18, 2011

Mazda Motor Corp. may pull out from a U.S. factory it operates jointly with Ford Motor Co. after production turned unprofitable, Chief Financial Officer Kiyoshi Ozaki said.

The company will announce plans for the factory in Flat Rock, Michigan, by middle of this year, Ozaki told reporters in Tokyo today. Mazda may also consider overhauling the plant or changing the models built there, he said without elaboration.

Mazda, Japan’s second-largest auto exporter, has been hurt by the yen’s sustained rise against the U.S. dollar in recent months. The Hiroshima-based company’s U.S. sales fell 9 percent in January, as increased incentives on Toyota Motor Corp.’s Corolla compact, and demand for Hyundai Motor Co.’s Elantra sapped demand for the Mazda3, Ozaki said.

A decision by Mazda to leave the plant shared with Ford since the 1980s “wouldn’t catch Ford off guard,” said Kim Hill, an economist with the Center for Automotive Research in Ann Arbor, Michigan.

“Unlike several other Ford facilities, Flat Rock hasn’t had a major recent investment in flexibility,” Hill said. “If Mazda were to leave, Ford would probably want to look at putting something off its small-car platform in that facility.”

Marcey Evans, a Ford spokeswoman, declined to comment.

The Michigan plant needs to run at 70 percent of its full 240,000 annual capacity to make a profit, Ozaki said earlier today. Mazda aims to introduce a more fuel-efficient engine to spur demand and increase domestic production to improve economies of scale after slipping into a third-quarter loss.

Mazda will need to adjust U.S. inventory by 5,000 units through the end of March, he said.

Ford’s Stake
Mazda aims to increase domestic production 33 percent to 1.1 million units in the year ending in March 2016, compared with 827,910 units last fiscal year. The ratio of exports will also increase as demand for cars in Japan declines, he said.

Mazda’s Michigan plant produced about 54,000 units last year, Ozaki said.

Ford, the second-largest U.S. automaker, reduced its stake in Mazda to 3.5 percent from 11 percent last year, scaling back an alliance of more than 30 years. The Dearborn, Michigan-based automaker formed an automatic-transmission joint venture with Mazda in 1969 and acquired a 25 percent stake in the Japanese automaker in 1979.

The U.S. carmaker took effective control of the Japanese company in 1996, raising its stake to 33.4 percent. It reduced the stake to 13 percent in November 2008, and a share issue by Mazda in 2009 further shrank the holding to 11 percent.

New Powertrain
Mazda plans to introduce its new “Skyactiv” powertrain system across almost all models by 2015, starting with the domestic, U.S. and Australian markets this year. Earlier this month, the carmaker reported a third-quarter loss, citing the strength of the Japanese currency which reached a 15-year high in November.

The new Demio compact, the first model to use the system, will go on sale in Japan in the first half of 2011 and runs 30 kilometers per liter of gasoline under the Japanese testing system, Mazda said in October. The new car’s fuel-economy rating is the same as the hybrid version of Honda Motor Co.’s Fit and better than the current Demio’s 23 kilometers per liter.

Yen’s Impact
With exports making up 80 percent of Japan production in 2010, Mazda is more vulnerable to the yen’s impact than its domestic rivals. The strong yen against the dollar cut nine- month operating profit by 13.6 billion yen ($163 million), the company said this month.

Mazda posted a net loss of 2.7 billion yen for the three months ended Dec. 31. The company will still meet its full-year profit forecast of 6 billion yen as sales in Japan recover, Ozaki said.

While the strong yen erodes profitability of exports, Mazda needs to increase domestic output to boost economies of scale, the company has said. It aims to increase domestic production 33 percent to 1.1 million units in the year ending in March 2016, compared with 827,910 units last fiscal year, Ozaki said today.

Source;
http://www.bloomberg.com/news/print/2011-02-18/mazda-s-cash-position-won-t-improve-next-fiscal-year-cfo-says.html

2012 Mazda MX-5/Miata Illustrations

Wow, now that is aggressive looking! Hopefully they put something under the hood to match these illustrations!
Source;
http://www.woodyscarsite.com/2010/12/2012-mazda-mx-5-miata.html

2012 Mazda MX-5/Miata Illustrations

Wow, now that is aggressive looking! Hopefully they put something under the hood to match these illustrations!
Source;
http://www.woodyscarsite.com/2010/12/2012-mazda-mx-5-miata.html

Video: 2011 Mazda2 - Good, but not quite (Honda) Fit

You know that the Honda FIT is a good car when it's used as a benchmark when comparing other good cars....

The subcompact Mazda2 isn't a bad car, but "not bad" isn't enough to take the world by storm. In today's competitive car market, there are plenty of really good cars to pick from.

Good fuel mileage is a big reason buyers go for small cars. The Mazda2 returned an average of 30 mpg overall with an automatic transmission and 33 with the manual in our testing. While that's not too shabby, it isn't outstanding these days. The larger and more comfortable Toyota Corolla compact returned 32 mpg overall in our tests with an automatic, and the midsize Hyundai Sonata GLS clocked in at 27 mpg overall.

Both of those cars are newer designs than the wee Mazda, and that's one of the 2's problems: Engine, transmission, and other technologies are advancing so fast that an older design just can't deliver the fuel economy of newer models. And the Mazda2 is an older design, having been on sale in Japan, Europe, and other markets for several years before being introduced to U.S. buyers earlier this year.

That leads to the other problem. There's good reason why carmakers bring certain models to certain markets and don't bring others. Roads, driving habits, and lifestyles vary tremendously around the world. The Mazda2 does not drive like it was designed for U.S. roads. That's because it wasn't.

The 2 is a kick to drive around town, zipping in and out of tight spaces and easy to park. On back roads, it's also entertaining to toss around. But the 2 isn't a fun cruiser. It's noisy on those highways we Americans rely on to get around so much, with a choppy ride, and it can feel a bit darty, requiring a lot of steering correction to stay on course.

Honda brought the subcompact Fit to our shores a few years ago, and it, too, was a design not intended for the U.S market. But with much more interior room and a clever folding rear seat that turns it into a mini cargo truck, the Fit has been a hit with American buyers. It's one of our top-Rated subcompacts.

The Mazda2 entered the increasingly crowded subcompact category as a contender and outscored some others in our testing. But it isn't as Fit as some others.

Source;
http://blogs.consumerreports.org/cars/2010/12/video-2011-mazda2-good-but-not-quite-fit.html

Video: 2011 Mazda2 - Good, but not quite (Honda) Fit

You know that the Honda FIT is a good car when it's used as a benchmark when comparing other good cars....

The subcompact Mazda2 isn't a bad car, but "not bad" isn't enough to take the world by storm. In today's competitive car market, there are plenty of really good cars to pick from.

Good fuel mileage is a big reason buyers go for small cars. The Mazda2 returned an average of 30 mpg overall with an automatic transmission and 33 with the manual in our testing. While that's not too shabby, it isn't outstanding these days. The larger and more comfortable Toyota Corolla compact returned 32 mpg overall in our tests with an automatic, and the midsize Hyundai Sonata GLS clocked in at 27 mpg overall.

Both of those cars are newer designs than the wee Mazda, and that's one of the 2's problems: Engine, transmission, and other technologies are advancing so fast that an older design just can't deliver the fuel economy of newer models. And the Mazda2 is an older design, having been on sale in Japan, Europe, and other markets for several years before being introduced to U.S. buyers earlier this year.

That leads to the other problem. There's good reason why carmakers bring certain models to certain markets and don't bring others. Roads, driving habits, and lifestyles vary tremendously around the world. The Mazda2 does not drive like it was designed for U.S. roads. That's because it wasn't.

The 2 is a kick to drive around town, zipping in and out of tight spaces and easy to park. On back roads, it's also entertaining to toss around. But the 2 isn't a fun cruiser. It's noisy on those highways we Americans rely on to get around so much, with a choppy ride, and it can feel a bit darty, requiring a lot of steering correction to stay on course.

Honda brought the subcompact Fit to our shores a few years ago, and it, too, was a design not intended for the U.S market. But with much more interior room and a clever folding rear seat that turns it into a mini cargo truck, the Fit has been a hit with American buyers. It's one of our top-Rated subcompacts.

The Mazda2 entered the increasingly crowded subcompact category as a contender and outscored some others in our testing. But it isn't as Fit as some others.

Source;
http://blogs.consumerreports.org/cars/2010/12/video-2011-mazda2-good-but-not-quite-fit.html